Newsonomics: La Presse’s Bet on Tablets and Its Crossover Calculus

News of the tablet first came from the west. Steve Jobs celebrated the beginning of this decade with a few thousand of his fans: “We want to kick off the year and introduce a truly magical and revolutionary product.” Then it came from the East, with Rupert Murdoch’s The Daily, the first ...

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Newsonomics of Crossover, University of Nevada, Reno: 2013

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The Newsonomics of Crossover

What percent of print ad loss is made up by digital ad gain? This is the crossover metric driving much of John Paton’s Digital First Media/Journal Register Company strategy. With print advertising down now more than 50 percent in 10 years in the U.S., and even diving more quickly now in some ...

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Vanity Fair’s Digital Pay Plans Builds On New Yorker Success

Even as the Trump Subscriber Surge slows some, more and more publishers are asking themselves a renewed question: Can’t we figure out a way to get more revenue from digital readers? On Thursday, Conde Nast all but acknowledged that Vanity Fair would join The New Yorker as just Conde ...

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Trump Bump Grows Into Subscription Surge — and Not Just for the New York Times

Publishers are witnessing a baby digital subscription boom, and its parents are that odd couple of our times, Donald J. Trump and John W. Oliver. Their offspring pop not just from the womb of the New York Times (NYT) building at Eighth Avenue and West 40th Street in Manhattan but now from ...

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Newsonomics: The New York Times Ends 2016 With A Bang, And A Whimper

By any standard, 2016 goes into the history books as one of the most notable at the 166-year-old New York Times. The election year energized both the Times’ journalism and its relationship with its paying customers, as more than 275,000 new subscribers flocked in to pay for subscriptions after ...

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Newsonomics: The 2016 Media Year By The Numbers, and A Look Toward 2017

2016 goes down as a memorable year for those in and around the media. Though audience levels have never been higher, the digital transformation burden weighed ever more heavily on news media’s back. Then “the media” saw itself pummeled endlessly in the run-up to the election and even more in ...

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Newsonomics: NYT’s New 10 Million Subscriber Goal, 4 More Mark Thompson Takeaways

“The ambition of having 10 million digital subscribers is possible for us,” New York Times CEO Mark Thompson said Monday afternoon at the annual UBS Global Media Conference in New York City. While that’s still a long way away — the Times had about 1.6 million digital ...

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Newsonomics: Is This the Bottom for The New York Times?

First, the good news of the month. The New York Times has outlasted Yahoo, as an independent company. Long ago, Yahoo, valued at as much as $140 billion, seemed one of those internet companies that might completely usurp the role of legacy companies. So today, with a market cap of $2 billion, ...

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The FT Doubles Its Branded Content Initiative

RELATED STORY: Newsonomics: Financial Times’ CEO John Ridding on Trial Subscriptions, The Platform Age, and Living In Luxury   As the Financial Times faces the same assault on its old business model as its peers (POLITICO: “We are facing daunting conditions”), the doughty British ...

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