Newsonomics: La Presse’s Bet on Tablets and Its Crossover Calculus

News of the tablet first came from the west. Steve Jobs celebrated the beginning of this decade with a few thousand of his fans: “We want to kick off the year and introduce a truly magical and revolutionary product.” Then it came from the East, with Rupert Murdoch’s The Daily, the first ...

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Newsonomics of Crossover, University of Nevada, Reno: 2013

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The Newsonomics of Crossover

What percent of print ad loss is made up by digital ad gain? This is the crossover metric driving much of John Paton’s Digital First Media/Journal Register Company strategy. With print advertising down now more than 50 percent in 10 years in the U.S., and even diving more quickly now in some ...

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NYT Elevates Meredith Levien — And Aims To Jumpstart New Product

Companion column: My Q and A with New York Times CEO Mark Thompson and new COO Meredith Levien: Newsonomics: NYT’s Mark Thompson: “It’s a Really Long Game, and We’re Up for It” 2017 looks like the year in which The New York Times  ( NYT) finally turned the digital ...

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Newsonomics: In Norway, A Newspaper’s Digital Video Startup Is Now Generating More Ad Revenue Than Print

OSLO — Yes, there’s even a Trump Bump in Oslo. Take 56 million, the number of views VGTV has gotten so far on its “satirical masterpiece” of “tupéfabrikk,” the company’s discovery of Donald Trump’s secret wig field in Tromsø, Norway’s Arctic Circle city. But that bump is just a collateral ...

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Smooth Sailing for The New York Times?

It’s been a long decade for The New York Times Co. (NYT) — and all its newspaper company peers. Wounded mildly by early digital disruption, the newspaper industry has seen nothing but financial woe into and out of the Great Recession. Times shares, though, busted through a nine-year ...

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Vanity Fair’s Digital Pay Plans Builds On New Yorker Success

Even as the Trump Subscriber Surge slows some, more and more publishers are asking themselves a renewed question: Can’t we figure out a way to get more revenue from digital readers? On Thursday, Conde Nast all but acknowledged that Vanity Fair would join The New Yorker as just Conde ...

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Trump Bump Grows Into Subscription Surge — and Not Just for the New York Times

Publishers are witnessing a baby digital subscription boom, and its parents are that odd couple of our times, Donald J. Trump and John W. Oliver. Their offspring pop not just from the womb of the New York Times (NYT) building at Eighth Avenue and West 40th Street in Manhattan but now from ...

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Newsonomics: The New York Times Ends 2016 With A Bang, And A Whimper

By any standard, 2016 goes into the history books as one of the most notable at the 166-year-old New York Times. The election year energized both the Times’ journalism and its relationship with its paying customers, as more than 275,000 new subscribers flocked in to pay for subscriptions after ...

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Newsonomics: The 2016 Media Year By The Numbers, and A Look Toward 2017

2016 goes down as a memorable year for those in and around the media. Though audience levels have never been higher, the digital transformation burden weighed ever more heavily on news media’s back. Then “the media” saw itself pummeled endlessly in the run-up to the election and even more in ...

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