In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
3% of company revenues come from advertising. That's not an issue in education and book publishing, of course, but shows how much Pearson has insulated itself from the carnage we're seeing in businesses, mainly dependent on advertising for their ...
One thing due for review: digital ad dominance, given Google's recent acquisition of mobile ad leader AdMob. AdWords + DoubleClick + AdMob provides Google unprecedented clout in the fastest growth source of advertising in the country, and ...
Aggregation, as nurtured through the News Registry ingestion-and-tagging process, is the key, and that's been largely proven out. Among the big challenges is creating a compelling user experience that transcends old news conventions. Give AP ...
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It's war for the business reader, the global business reader, the investor, the savvy consumer. It's no accident that it's been the FT and the Journal that have led paid content models. Expect to see lots more products, steals and ...
Newspaper companies’ place in the business world is greatly reduced. They simply don’t have the wherewithal to acquire businesses that will be the building blocks of tomorrow’s growth. Their low profit numbers are proxies for their reduced ...
If Peer News (the name seems problematic from here on the Mainland), can execute at a high level, it can move into a vacuum -- and make the case for a homegrown news product.
Per fi magazines and sites haven't been immune from turndown; they're just a little better positioned on the road ahead. Where money's to be made -- or lost -- people (and advertisers) will spend money.
I've placed ABC among the Digital Dozen companies, those with more than 500 news staffers, those with the potential of creating bigger digital businesses given their global distribution power -- if they can restructure their costs in line with ...
Lee's Slimfast Strategy is one that you can see throughout the newspaper industry -- a recognition, greatly reinforced by lenders, that reduced revenues are here to stay and that operating costs had to see draconian cuts.
Watch recent Newsonomics talks in New York, Sydney, Portland and Cologne.
Keynotes & Speaking
Ken Doctor appearances in the U.S. and globally both challenge and encourage audiences to create the next generation of the news business. His “practical forecasting” takes audiences from the best practices of today to the business models of tomorrow. Find out more here.
Newsonomics Services
Each Newsonomics keynote and engagement is tailored to the audience or client. Our new Services page describes conference keynotes, company media landscape sessions, company strategy reviews, workshops and residencies.
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
Newsonomics in the News
Newsonomics is in the press, called on to comment on media change, and On the Air. You can also find Newsonomics on Twitter, @kdoctor and on Facebook.
Newsonomics Around the Globe
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