The Newsonomics of Digital Marketing
Take two simple words: online advertising and replace them with “digital marketing.” Within that simple word change, we see a world shift, and one of huge, fundamental importance to news publishing.
March 28, 2024
Take two simple words: online advertising and replace them with “digital marketing.” Within that simple word change, we see a world shift, and one of huge, fundamental importance to news publishing.
Publishers are once again getting ahead of themselves, counting the money before figuring out new products that will generate it.
Finally, those divining Times' intentions would be well to remember that the company well understands that digital marketing/advertising dollars will be probably still be bigger than reader dollars. ("Denise, what can you sell on the tablet," is ...
Newsonomics on Talk of the Nation
The rules of marketing and PR -- with their attendent impact on the news trades -- may be bigger. No one captures that change in process and substance than David Meerman Scott.
Indeed, the Internet is infinite, though that's been but a dawning revelation to all those who made their money in the old world. And that includes newspapers selling space and broadcasters selling time (with memories of Billy Crystal in City ...
For Google, it's a big question, a question of how much revenue it can wring out of business users in the years ahead. Yes, it can target specific advertising to business readers, but getting two revenue streams -- hey, that's a new idea -- ...
Q: The Sports Illustrated tablet demo has now been viewed more than a 600,000 times on YouTube alone. What do you think about it? A: What's interesting is not about the ...
So, as the Times reorganizes its digital business operations, add something new to the Times woes' of downsized ad spend, too great a cost structure and little way to gain other than ad revenues digitally until at least 2011 given its go-slow ...
The Supremes’ decision to allow unfettered commercial political speech could be a bonanza….for media companies. Commercial influencers — that would be corporations, and to a lesser degree, big labor — want to reach likely ...