The Newsonomics of Selling More Stuff

This new strategy will be significantly fueled by developments at two of the U.S’s top papers, The New York Times and The Washington Post. From the Times, we’ll soon see a spate of new products, individually priced and targeted at niche ...

The Newsonomics of the Tribune Detour

It’s a Koch-around. The unexpected, and real, interest of Charles and David Koch in buying all the Tribune papers has set off a public and labor furor ("The Newsonomics of the Kochs Rising and Uprising"). While the AFL-CIO itself has mounted a ...

The Newsonomics of Shop ‘Til You Hop

What’s most intriguing, I believe, is that the way they each, differently, is trying to change real-world relationships. It is the disintermediators and remediators — the Googles, Yahoos, Amazons, and Microsofts — that have gotten between ...

The Newsonomics of Hearst Magazines’ One Million New Customers

Hearst’s strategy here is one to watch. There are good reasons (more on that below) why daily newspapers have opted to go for door number one and get more money from long-time subscribers while making new subs a largely second priority. But they ...

The Newsonomics of Climbing the Ad Food Chain

Digital advertising is all about technology in 2013, and you’ll see lots of talk of the ad-tech stack, and who owns it. Google, of course, owns much of it, through its successive AdWords/Doubleclick/AdMob and more creations, acquisitions and ...

The Newsonomics of Native, Indigenous, and Immigrant content

The newsonomics of native, indigenous, and immigrant content promises a revenue evolution for both national publishers and regional ones. At a time when pricing pressure on display ads remains relentless — and even Google’s paid search rates ...