April 25, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
In my community, I'd have great local news reporting, great community discussion -- and great Yelp-like functionality, great Open Table-like functionality, great-Angie's List like-functionality, hey, great eBay-like functionality (aka The New ...
"....that ignores why people pay for the Wall Street Journal, which is not just that 'it has value,' but that it has scarce value that helps people make money now. I don't recall similar information being covered in the normal civic square. In ...
The magic word here from a business perspective: Roll-up. Whoever figures out how to roll up major audiences and monetize them wins. J-Lab's report holds out hope that may come about somewhat organically. History, though, teaches us that it's ...
One quite timely addition to our daily Romenesko reading is Poynter Institute's new Mobile Media blog, ably edited by Damon Kiesow, managing editor for online at the Nashua Telegraph, and Regina McCombs, a Poynter faculty member. The blog ...
Is the FTC looking at the trinity of Google's ad play: Paid Search (AdWords) + Online Display (DoubleClick, acquired in 2007) + Mobile (Ad Mob, acquired in November)....Digital media aren't bought silo by silo; they are bought to reach a set of ...
So, through thick and thin, digital marketing, with better targeting being introduced around the clock, keeps pulling dollars away from traditional media — TV, newspapers, radio, and magazines.
In fact, if you parse the numbers, overall ad spend in the U.S. would have been up in 2009 – a year wracked by near Depression that saw print and broadcast advertising drop by 20% and more. Online classifieds lost $920 million year over year; ...
Alan Mutter pinpoints an old-is-new opportunity -- the next wave of competition for the local directory market, put at $17 billion. The players here -- incumbent Yellow Pages, newspapers, local broadcasters and Google, each with too-numerous ...
You can see how public media is finally forging long-overdue connections: NPR, Frontline and PBS, and now the Corporation for Public Broadcasting is putting money into local online news. That's a potent combination brewing.
The Apple model, in a sense, just sets a new cost-of-distribution. While web distribution has been free-plus, the cost of Apple distribution – if you charge for news products – is a predictable, and seemingly stable 30%. Just give me 30% off the ...
