What Are They Thinking? Zanny Minton Beddoes: New Breed of Editors Are Taking Over

Zanny Minton Beddoes starts with two numbers: 1.6 million and 73 million. The first represents The Economist’s paid circulation today. The second forms a target group of people like Economist readers, a small percentage whom she hopes to bring ...

What Are They Thinking? Eight Principles for Mathias Dopfner’s Transformation of Axel Springer

Mathias Döpfner wants you to know that Axel Springer is a player—in the U.S., and worldwide. The C.E.O. of what is likely Europe’s largest digital media company already has transformed his heavyweight German publishing Haus, turning it into a ...

Newsonomics: Why The Economist Decided Now’s The Time to Speak Chinese

The Economist is launching its new Global Business Review (GBR) today, and the Chinese/English product marks a small but important new test of Paywalls 2.0 — the creation of new paid digital products short of a full digital subscription to an ...

Guardian Space & Guardian Membership, Playing the Physical/Digital Continuum

Can it be that the solution to newspaper companies’ digital woes lies in the physical world? While news reading may be rapidly going digital, humans still, at this writing, spend their time in the terrestrial world. Some even enjoy the social ...