The Newsonomics of “Little Data,” Data Scientists, and Conversion Specialists

First published at Nieman Journalism Lab OSLO — Arthur Sulzberger surprised some people recently when asked what he would do differently in the digital transition, given hindsight. Hire more engineers, he said. It wasn’t an off-the-cuff comment. ...

The newsonomics of 2013’s second half, from ad depression to day dropping to real estate as destiny

The newest News Corp sets sail. Cast adrift — but with a handy $2.6 billion in cash and no debt, making its peers oh-so-envi0us — the world’s largest newspaper company is in the midst of furious change. At the flagship Dow Jones/Wall Street ...

The Newsonomics of Shop ‘Til You Hop

What’s most intriguing, I believe, is that the way they each, differently, is trying to change real-world relationships. It is the disintermediators and remediators — the Googles, Yahoos, Amazons, and Microsofts — that have gotten between ...

The Newsonomics of Hearst Magazines’ One Million New Customers

Hearst’s strategy here is one to watch. There are good reasons (more on that below) why daily newspapers have opted to go for door number one and get more money from long-time subscribers while making new subs a largely second priority. But they ...

The Newsonomics of Climbing the Ad Food Chain

Digital advertising is all about technology in 2013, and you’ll see lots of talk of the ad-tech stack, and who owns it. Google, of course, owns much of it, through its successive AdWords/Doubleclick/AdMob and more creations, acquisitions and ...