April 19, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Cultural misalignment. Reader misalignment. Merchant misalignment. Shopper misalignment. Publishers searched for new models but came up short, and too many stayed the course as the world was changing. You can listen to Click and Clack and ...
The newsonomics of native, indigenous, and immigrant content promises a revenue evolution for both national publishers and regional ones. At a time when pricing pressure on display ads remains relentless — and even Google’s paid search rates ...
Here’s what most hurts most about the new Amazon threat: It aims directly at the one category of newspaper advertising that has fared the best, retail. Classifieds has decimated by interactive databases. National has migrated strongly digital. ...
Given the company's lofty ambitions to assert news company might in the content marketplace, the company's achievements are distinctly underwhelming. At its tender age, NewsRight is less a failure, than a non-player. As some publishers do newer ...
What has the experience of leading Google’s latest push into local advertising taught Mayer? Google Maps, Google+, Google Ad Words Express, Google Zagat, Google Places are all meshing into Google Places for Business, meaning a better place for ...
Two different strategies. Two different tablet aggregators. Yet, expect these two strategies to come together, and soon. Expect The Wall Street Journal to start offering off-site — on Pulse and a couple of more sites — access to full Journal ...
Add it up, and Google moves to its next stage. Paid search equals about half of digital advertising, and the Google absolutely dominates that business, with a still-astounding 82 percent market share. Since buying Doubleclick for a paltry $3.1 ...
let’s call it the newsonomics of small things, with a nod to Mr. Jobs and to Meinolf Ellers’ realization. Let’s focus on Small Things as opposed to Big Things — meaning traditional advertising and circulation, the long-in-the-tooth double-digit ...
First published at Nieman Journalism Lab We watch a conveyor belt of passing numbers, moving faster and faster. A few stand out and capture our imagination. The passing of print advertising in the U.S. has caught everyone’s attention in the last ...
“Everyone wants us to fast-forward to the end of the movie,” Webster notes. He has a sensible point. Given how each Patch rumor — two sites consolidated here, freelance budgets cut back there — is treated as forensic evidence, Webster is in ...
