The Newsonomics of ARPU, Counting Revenue per Visitor
If close to right, the value of a unique visitor is 3.5x greater for the Times than for HuffPo, in advertising. It’s 4x greater for the Guardian than Mail Online.
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For the Economist: Readers Expect Us to Lead, Listen and Lead
Algorithms will help us master this social whirl, recreating communities and circles of readers, in part inspired by the integration of game dynamics into news sites that we already see developing. What now seems like social guesswork is ...
MediaNews’ New TapIn Bets on the Tablet
That's the dream that the MediaNews' new made-for-the tablet, TapIn taps into. Potentially -- and I cannot emphasize that word too much -- it may become a prototypical product for the news industry, pointing a new way out of the hollowing-out ...
Beyond Journalism, Beyond Press, Journalism Online Moves into the B2B World
They ran into these realities of the newspaper business: 1. You can have the best technology in the world, and it'll be a slow sell to publishers. 2. The news industry is small, and getting smaller. 3. The revenue streams are smaller, and ...
The Newsonomics of the New York Times Pay Fence
It’s a high price, a gamble, and a big hedge — see Test 5 below — against print subscribers migrating too quickly to the tablet. Since it is not charging print subs, it’s going to be an uphill battle to get non-print people to pay a minimum of ...
The Newsonomics of AOL/Patch’s buying Outside.in
Yet it parallels the HuffPo buy in a major way: It’s an attempt by AOL to get bigger faster. Look at AOL’s financials and it’s clear Armstrong is in a race against time. As one savvy newspaper veteran pointed out to me last week, AOL looks, ...
The Newsonomics of Apple’s/Google’s/Press+’s Pay-for-All
What’s a solution to the mess? Well, there are any number of solutions. Here’s mine: Apple goes ahead and sells digital subscriptions in its store. On revenue shares, it takes 30 percent the first year, 20 percent the second year, 10 percent the ...
The New HuffPo-AOL Combo: The Free, Anti-Murdoch Alternative?
Ah, but what kind of new face will AOL/HuffPost's be? It could be, simply, the anti-Murdoch. Sure, The Daily is "centrist," whatever that means in the world of 2011, but the right-leaning proclivities of Murdoch Media are clear. MSNBC has ...
The Newsonomics of Apps and HTML5
Publishers have to wonder: Is it the romance with discrete, ownable apps that consumers are willing to pay for, or is it the wider experience? We can see, in the makings of Apple’s evolving publisher subscription policies, an understanding of ...
Nine Questions on Murdoch’s Doubly Cool “Daily”
What will The Daily do with Cairo's Time? Egypt is the story of the week. With The Daily planning on being a daily, not an instant, news product, its thinking and philosophy will be tested Day One. If it has yesterday's Egypt news, as the ...