In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
The New Orleans move is not a shocking one. By 2020, we'll be used to a few days a week of print, or maybe just "the Sunday paper," and wonder why we chopped down whole forests; didn't we always have these tablets? Newsprint is going the way of ...
Content no longer demands to be free. It wants a fee — but how much of one? Consumer pricing is not a core competence of many media companies. For decades, media pricing was on automatic. Newspapers picked a quarter or fifty cents, and then ...
For now, let’s boil it down the how to 5 P’s:
People: As in customers. Few newspapers — probably a dozen or fewer in the U.S. — know their combined print and digital audiences as a single audience. It takes a lot of technology moving to get a ...
What percent of print ad loss is made up by digital ad gain? This is the crossover metric driving much of John Paton’s Digital First Media/Journal Register Company strategy. With print advertising down now more than 50 percent in 10 years in the ...
Consider how much revenue each of Google, Apple, Facebook, and Amazon earned from outside the U.S in the first three quarters of 2011:
Google: 54 percent
Apple: 54 percent
Facebook: 38 percent
Amazon: 46 percent
Today's news that the Times Company is finally selling its New York Times Regional Newspaper Group holdings of 14 newspapers absolutely fits with the last week's news of CEO Janet Robinson's abrupt departure. Expect the new CEO, most likely from ...
We can point to three major phenomena that profoundly changed the news landscape this year. Each offers up its own half-formed metrics for that magic formula in process, and each has dramatically changed the possibilities of news, each largely ...
There’s an irony to such publisher partnerships, of course. On the one hand, Google is a “partner,” magnifying publisher businesses through its ad and search products. On the other, initiatives such as Google Tomorrow are a potential dagger to ...
The deep freeze in the U.S. newspaper market thawed a bit over the last couple of weeks. There really hasn't been much of a market for metro newspapers for almost half a decade. With advertising revenue down now 21 quarters in a row, it's ...
2012 budgeting, still in full swing at many newspaper companies, is too much like a medical examiner’s exercise. What I hear: Dailies are budgeting down from mid-single digits to as high as low double-digits in print advertising for 2012, ...
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Ken Doctor appearances in the U.S. and globally both challenge and encourage audiences to create the next generation of the news business. His “practical forecasting” takes audiences from the best practices of today to the business models of tomorrow. Find out more here.
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In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
Newsonomics in the News
Newsonomics is in the press, called on to comment on media change, and On the Air. You can also find Newsonomics on Twitter, @kdoctor and on Facebook.
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