April 19, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Is it just imported theater, though? We have to wonder how much the cries of “media monopoly” will cross the Atlantic. Is there much resonance here in the States for the outrage about media power in the U.K.? Will the sins (its newspaper unit ...
Just as the digital marketing world has increasingly provided agencies and advertisers with a trove of audience data, the print world is slowly responding. While advertisers can only track these differing print niches with differing coupon ...
Am I the only one who doesn't get Gannett's branding campaign? Yes, the Gannett math -- $33 million saved in furloughs, as much as $27 million potentially to be granted in exec bonuses -- seems sadly clueless, but what about the money the ...
Axel Springer's conclusion: “Digital advertising will play an important role, but without paid content, publishing houses with a big editorial infrastructure for daily quality news will not survive.”
They ran into these realities of the newspaper business: 1. You can have the best technology in the world, and it'll be a slow sell to publishers. 2. The news industry is small, and getting smaller. 3. The revenue streams are smaller, and ...
Once you've clustered -- centralized to the max the administration, circulation, advertising, production, finance and newsroom tasks of all of your own owned properties, you look next door to other companies, for fresh cluster bait. (Wait a ...
That’s right. You’re no longer a “user”, a hateful term if ever one were invented, or a “visitor,” or a brother from another digital planet. Overnight, you’re a customer again. In this psychology, a news company has put a value on what it ...
What percentage of unique visitors will actually pay for online access?It’s going to be a tiny percentage — maybe one to five percent of all those uniques, the majority tossed onto sites by search. If it’s less than one percent, paid metered ...
Will the cats of newspaper industry be successfully herded? After pouring millions into his Alesia project, Rupert Murdoch gave the retreat order to his would-be Roman warriors, killing the tablet-oriented paid news portal initiative. Though his ...
So what we have here is a trend that’s held true from boom to bust through tepid recovery: newspaper companies’ continue to be the laggards, losing market share in ad revenue, by the week, month, and year.
