In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
In the hurly-burly of digital content innovation and monetization, it’s hard to figure out what things are, so we try to find apt comparisons. With the new Next Issue digital newsstand, let’s think Netflix or Pandora or Spotify as the closest ...
The 100-product-a-year model is a much-needed growth model. We can see how it fits nicely with all-access subscriptions, and together we have two interconnected Lego blocks of a new sustainable news model. We have two essential parts of a ...
What percent of print ad loss is made up by digital ad gain? This is the crossover metric driving much of John Paton’s Digital First Media/Journal Register Company strategy. With print advertising down now more than 50 percent in 10 years in the ...
The next CEO is a big roll of the dice, as the gaming table shrinks. There’s little room for error. Pick the right new leader and the Times has improved its chances for survival; pick wrong and these key years of 2012-2014, as news crosses over ...
It’s 1, 2, 3, 4, as in:
1 brand
2 major sources of revenue, advertiser and reader
3 products: print, computer, and mobile
4G, as in the coming of faster connectivity
They ran into these realities of the newspaper business:
1. You can have the best technology in the world, and it'll be a slow sell to publishers.
2. The news industry is small, and getting smaller.
3. The revenue streams are smaller, and ...
I think we'll see these companies go head-to-head for reader and subscriber dollars. As they do, I think they'll face a new five-fingered exercise. Raise one hand; five is the probably the maximum number of iPad news sites for which readers will pay.
Per fi magazines and sites haven't been immune from turndown; they're just a little better positioned on the road ahead. Where money's to be made -- or lost -- people (and advertisers) will spend money.
How does the tablet blur own notion of what's a book, what's a magazine and what's a newspaper? The web atomized everything, and the tablet is one form of reordering. Each device though -- a Sony Reader, a Kindle, a Nook, a JooJoo, an Adam, an ...
Important Details: Traffic. Drivers hate to be stuck in it. Publishers have long craved it. Online, more has seemed like more. Now, a series of announcements and initiatives tell us that more-is-more philosophy is being seriously revisited. ...
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Keynotes & Speaking
Ken Doctor appearances in the U.S. and globally both challenge and encourage audiences to create the next generation of the news business. His “practical forecasting” takes audiences from the best practices of today to the business models of tomorrow. Find out more here.
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In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
Newsonomics in the News
Newsonomics is in the press, called on to comment on media change, and On the Air. You can also find Newsonomics on Twitter, @kdoctor and on Facebook.
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