The Seven Percent Rule: Why A Ridiculously Small Percentage of Digital Audience Drives The Future of News

Written for Traffic, the magazine of paywall provider Piano Media, here I explore in detail how and why less than 10 percent of readers really will make or break a digital news business. Good thinking, and analysis, via Mather Economics, New ...

Newsonomics: Our Peggy Lee Moment: Is That All There Is To Reader Revenue?

It’s an age of ready-to-binge whodunits, exported from the Nordic cold onto our heat-seeking laptops and living room screens. So will anyone take up this mystery: Who killed the news subscriber? As print subscriptions have plummeted, ...