What Are They Thinking? Why Atlantic Media Floods The Zone

Related post: Newsonomics: On Endgames and Endtimes   Facebook’s Instant Articles starts populating with news stories this week, as questions abound about the shape and impact of Apple News. Meanwhile Twitter is figuring out how to hire ...

What Are They Thinking? Zanny Minton Beddoes: New Breed of Editors Are Taking Over

Zanny Minton Beddoes starts with two numbers: 1.6 million and 73 million. The first represents The Economist’s paid circulation today. The second forms a target group of people like Economist readers, a small percentage whom she hopes to bring ...

Newsonomics: Why The Economist Decided Now’s The Time to Speak Chinese

The Economist is launching its new Global Business Review (GBR) today, and the Chinese/English product marks a small but important new test of Paywalls 2.0 — the creation of new paid digital products short of a full digital subscription to an ...

What Are They Thinking? Bloomberg’s Justin Smith Sees a Window in Shakeup of Digital Reader Habits

Justin Smith pronounces himself happy with Bloomberg’s month-old redesign. The C.E.O. of Bloomberg Media has been watched closely since he assumed the job a year and a half ago, coming over from a much-acclaimed stint rebuilding Atlantic Media. ...

What Are They Thinking? The Daily Beast’s Mike Dyer, Against Wishful Thinking

  What is The Daily Beast exactly? It’s not one of the high-flying venture-fueled news companies we read so much about these days, like Vox or Buzzfeed, given its Barry Diller–IAC ownership. It’s not a legacy magazine or newspaper company, ...