Thinking Outside the (Newspaper) (Coin) Box
"Each Starbucks location buys 10+ iPads. Then they rent them out to us - their consumers - by the hour.... by allowing us to access an iPad, we can then look through any and all newspaper(s) we'd like".
March 28, 2024
"Each Starbucks location buys 10+ iPads. Then they rent them out to us - their consumers - by the hour.... by allowing us to access an iPad, we can then look through any and all newspaper(s) we'd like".
The FWIX partnership is part of the expanding local experimentation of the Times and tells us lots about the Times' strategic direction, its multi-front competition with Dow Jones and a more nuanced recognition of what putting content under your ...
The [New York] Times has tremendous talent and editorial resources, obviously, and it will be great fun to work with such top-notch writers, editors, photographers. The association will also help a lot with brand-building and reach. The ...
The average news reader spends little time on newspaper-owned sites, from a 20 minutes a month or so on the New York Times site to eight to 12 minutes on most local newspaper sites. That’s minutes per month. Those numbers, as tracked by Nielsen ...
Aggregation, as nurtured through the News Registry ingestion-and-tagging process, is the key, and that's been largely proven out. Among the big challenges is creating a compelling user experience that transcends old news conventions. Give AP ...
Here's the 90-day question to watch: If Attributor's numbers are close to right, pointing to "112,000 near-exact copies of unlicensed article by more than 75,000 unlicensed sites" in a recent 30-day period, how will Google and Yahoo respond to a ...
In old times, no big deal, but recall that the Times' just-announced 2009 profit was $19 million. Pay the retired workers or pay current workers; you're inevitably trading one off against the other.
Finally, those divining Times' intentions would be well to remember that the company well understands that digital marketing/advertising dollars will be probably still be bigger than reader dollars. ("Denise, what can you sell on the tablet," is ...
The Times can once again say it is profitable, and build from here, a clearly reduced here, given that ad revenues are still in decline. Profitability here, as elsewhere in the industry, has been achieved only by draconian cost cuts. ...
So, as the Times reorganizes its digital business operations, add something new to the Times woes' of downsized ad spend, too great a cost structure and little way to gain other than ad revenues digitally until at least 2011 given its go-slow ...