In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
New marketing dollars, new marketing dollars, new marketing dollars.
Yes, three plusses. I believe that the biggest impact of the tablet, in
whatever six- to 11-inch forms stick will be in being a magnet for
marketing dollars. I'm not saying ...
Why 2011? That’s a compelling question about the New York Times’ metering announcement, one that I somehow missed in my list of nine (“Nine Questions: New York Times Goes Metered” ). It’s a good one, given that making a mid-January ...
It's a big bet. The New York Times, which has been thrashing about every possible kind of business model in the last six months, is making the bet on metering, meaning readers will get some number of free articles per month, then be told to ...
It’s quite a cat-and-mouse game. The cat is Rupert Murdoch, a lion in the winter of his career. Astoundingly, he’s become the leading spokesman for American journalism. The mouse is the crafty Google, adjusting its algorithms and its tactics, ...
It's hard to gauge the impact of New York Times and Wall Street Journal moves into metro markets. They could be simple, print retention strategies aimed, at holding on to valuable print readers — the magnets for still-lucrative print ...
So the newspaper industry is taking a page from indie film ("A Day Without a Mexican"), dailies are hiring execs from the alternative press, and we're seeing new, almost-daily, mating rituals between older and newer news media. ...
Important Details: Print newspaper circulation has taken a strong hit, according to data released this week by the Audit Bureau of Circulation (ABC). Its semi-annual FAS-FAX report is the industry standard, offering the widest picture of ...
Look at some of the individual results, and you understand why the New York Times just announced that it is taking another 100 jobs out of its newsroom and why other newsroom (and, of course, wider) cuts may increase -- not decrease -- as Wall ...
Important Details: Metro dailies are getting some unexpected competition. Friday, the New York Times launched a new regional edition for the San Francisco Bay Area. The Times’ existing 10-person Bay Area bureau will now produce additional ...
Tired of playing defense and readying itself for offense, the New York Times’ formal announcement of its San Francisco “edition” this week shows us how a world is moving and how the Times and Wall Street Journal (which also will offer an SF ...
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In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
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Newsonomics is in the press, called on to comment on media change, and On the Air. You can also find Newsonomics on Twitter, @kdoctor and on Facebook.
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