In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
The magic word here from a business perspective: Roll-up. Whoever figures out how to roll up major audiences and monetize them wins. J-Lab's report holds out hope that may come about somewhat organically. History, though, teaches us that it's ...
For the Times, Thought Equity Motion will take about two years of news video, from the time when the company started to produce video in earnest, and enable their greater re-use. The Times hopes that digitization will open the door to wider web ...
The push in business news shows several key trends in the marketplace:
* Niching. Beefing up “news” in general is out; targeting select readers is where investment is going.
* The action is greatest among the Digital Dozen, the term ...
Clearly, the Journal is trying to anticipate success here -- that's clearly what's behind what some have derided as a high iPad only $17.29 monthly sub fee. Of course, that could be a good problem to have. Tablets, with good subscription price ...
I think we'll see these companies go head-to-head for reader and subscriber dollars. As they do, I think they'll face a new five-fingered exercise. Raise one hand; five is the probably the maximum number of iPad news sites for which readers will pay.
The Apple model, in a sense, just sets a new cost-of-distribution. While web distribution has been free-plus, the cost of Apple distribution – if you charge for news products – is a predictable, and seemingly stable 30%. Just give me 30% off the ...
The problem is at least, in part, structural. The American Association of Advertising Agencies (AAAA) has estimated that it costs twice as much to manage the placement of digital ads as compared to print and broadcast.
The tablet shouldn’t be mistaken for a newspaper made of pixels. Sure, it can receive repurposed newspaper (or online) content. However, with its next-generation, multi-touch interactivity, ability to combine text, photo, video and social ...
Behind what we see, though, are some critical developments in processing of digital video, the behind-the-scenes heavy lifting that often determines time-to-market, and business failure or success. We can get a glimpse into that with the Times’ ...
"Each Starbucks location buys 10+ iPads. Then they rent them out to us - their consumers - by the hour.... by allowing us to access an iPad, we can then look through any and all newspaper(s) we'd like".
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In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
Newsonomics in the News
Newsonomics is in the press, called on to comment on media change, and On the Air. You can also find Newsonomics on Twitter, @kdoctor and on Facebook.
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