What Are They Thinking? Gerry Baker on WSJ Pro’s Mile-Deep, Inch-Wide Strategy

There are the pros and then there are the Pros. What separates them is about $2,000 a year. That’s the price of the Wall Street Journal’s maiden WSJ Pro product – this one on central banking – and the four to six to be launched by end of the ...

Newsonomics: Why Native Apps Still Matter in the Age of Distribution

Does a brand still mean anything in news? Ezra Klein bubbled up a provocative question and raised some good points in his recent piece “Is the media becoming a wire service?” In the Age of Distribution, the news body seems destined to be ...

Newsonomics: 10 Numbers on The New York Times’ 1 million Digital-Subscriber Milestone

If, half a decade ago, you’d been able to put money down in Vegas on The New York Times’ chances of reaching 1 million digital subscribers by 2015, what kind of odds could you have gotten? Longer than longshot. In 2010, when the Times announced ...

What Are They Thinking? National Journal Seizes The Day — and Lets Go of the Weekly

Membership. That’s the keyword Atlantic Media uses to explain last week’s decision to pull the plug on the middle-aged (46) National Journal, long an emblem of the knowing D.C. political trade. “At its core, it’s a loyalty strategy,” says Tim ...

Newsonomics: How Much is the Financial Times Worth, and Who Might Buy It?

  Updated post on Nikkei’s purchase of the FT Complete archive of Newsonomics FT coverage   If you wanted to buy a top business news publisher, which one would you choose? Assuming the marketplace offered you choice, would you go ...

Newsonomics: On End Games and End Times

Platish or perish? With those malaprop-sounding fighting words a year ago, digital entrepreneur Jonathan Glick neatly, if broadly, summed up a question of the moment on Twitter. We’ve read so many obits for news media over the past 10 years that ...

Newsonomics: 10 Numbers That Define the News Business Today

We’re bombarded by endless numbers every day — some claiming the exalted status of metrics or, even higher, benchmarks. It’s tough for any of us to figure out which — ARPU? TOS? post-click activity? — are meaningful and which will go down in ...