April 25, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Editors — gatekeepers — had long picked out stories for their readers. Now we’re picking out stories for each other, flinging them about the digital universe, into our e-mail inboxes, Twitter accounts and Facebook walls. The Google Buzz news ...
The average news reader spends little time on newspaper-owned sites, from a 20 minutes a month or so on the New York Times site to eight to 12 minutes on most local newspaper sites. That’s minutes per month. Those numbers, as tracked by Nielsen ...
Social media optimization will meet propensity modeling — the Financial Times‘ secret sauce, now being tasted gingerly by the New York Times — all in an effort to find out how, where, when and why you can engage sustainable customers.
The rules of marketing and PR -- with their attendent impact on the news trades -- may be bigger. No one captures that change in process and substance than David Meerman Scott.
For Google, it's a big question, a question of how much revenue it can wring out of business users in the years ahead. Yes, it can target specific advertising to business readers, but getting two revenue streams -- hey, that's a new idea -- ...
Barry Graubart is a guru of smart, company use of social tools, in addition to serving as Vice President, Product Strategy & Business Development at Alacra. He recently participated in an SIIA seminar I led around Law #1: "We're Becoming Our ...
Important Details: Amid the swirl of talk about paid news content, Trinity Mirror has zagged while others are zigging. The company, by revenue the third largest UK and 12th largest news publisher in the world (see our report, News Publishers ...
