In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Are we beginning to see the Last Man Standing strategy play out in the U.S.'s biggest cities? The New York Times is planning on building out 10-15 regional editions, on the model of its Chicago (partnered with the Chicago News Cooperative) and ...
For the streamed product, ESPN could apparently find two major advertisers: Samsung and the U.S. Army. Worse, the same ads (actually slight variations of two) ran over and over and over, often back to back. Incredibly, they were more repetitive ...
In an age of hot and loud debate, amplified by cable TV and the web, Newsweek's cool demeanor may simply be out of time and out of place. If it gets sold, it's hard to believe that much other than the brand will long survive, as the economics ...
In some sense, just as the New York Times and the Wall Street Journal, though still printed on newsprint, are no longer the same category of newspaper companies as the Philadelphia Inquirer or San Francisco Chronicle, neither is the Inquirer or ...
Scott Heekin-Canady, president of the New York Times Media Group, told the FT that the Times may take its local edition push into 10-15 cities relatively soon. "We're in active discussions for five markets now," he said. Why? Heekin-Canady ...
The magic word here from a business perspective: Roll-up. Whoever figures out how to roll up major audiences and monetize them wins. J-Lab's report holds out hope that may come about somewhat organically. History, though, teaches us that it's ...
Still: a dollar per unique compared to 12 cents a unique. As in all things web, we could say, HuffPo is being underpaid or we can say the Times is being overpaid. Whatever, that's a delta worth knowing and exploring.
For the Times, Thought Equity Motion will take about two years of news video, from the time when the company started to produce video in earnest, and enable their greater re-use. The Times hopes that digitization will open the door to wider web ...
The push in business news shows several key trends in the marketplace:
* Niching. Beefing up “news” in general is out; targeting select readers is where investment is going.
* The action is greatest among the Digital Dozen, the term ...
Clearly, the Journal is trying to anticipate success here -- that's clearly what's behind what some have derided as a high iPad only $17.29 monthly sub fee. Of course, that could be a good problem to have. Tablets, with good subscription price ...
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In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
Newsonomics in the News
Newsonomics is in the press, called on to comment on media change, and On the Air. You can also find Newsonomics on Twitter, @kdoctor and on Facebook.
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