What Are They Thinking? Mark Thompson and The Year 2020 Challenge

Related column: The Thinking (and Dollars) Behind The New York Times’ New Digital Strategy.   Does Mark Thompson have 20/20 vision, or, perhaps better asked, does Mark Thompson have a vision of 2020? As the New York Times shared very ...

Newsonomics: The Thinking (and Dollars) Behind The New York Times’ New Digital Strategy

It was a quiet manifesto — an 11-page document that unofficially serves as The New York Times’ follow-up to the much dissected Innovation Report (Nieman Lab’s story about the Innovation Report is the most popular story in its history) of May ...

What Are They Thinking? Gerry Baker on WSJ Pro’s Mile-Deep, Inch-Wide Strategy

There are the pros and then there are the Pros. What separates them is about $2,000 a year. That’s the price of the Wall Street Journal’s maiden WSJ Pro product – this one on central banking – and the four to six to be launched by end of the ...

Newsonomics: “Apple News Changes Everything” & 10 Other Headlines You Could See This Fall

Summer appears gone; prepare to mark the first day of fall in the traditional fashion, with a new set of announcements from Apple. On Wednesday, Apple will dazzles with new iPhones, a new Apple TV, iOS 9, and a few more reveals about Apple News. ...

What Are They Thinking? NBC-U and The ‘Digital Dozen’ Seek Perpetual Youth

Consider them Ponce de Leon investments. Just as the Spanish explorer trawled Florida for the Fountain of Youth 500 years ago, NBC-Universal and its peers are now embarking on expensive voyages to seek a solution to aging and death, investing in ...

Newsonomics: Why Native Apps Still Matter in the Age of Distribution

Does a brand still mean anything in news? Ezra Klein bubbled up a provocative question and raised some good points in his recent piece “Is the media becoming a wire service?” In the Age of Distribution, the news body seems destined to be ...

Newsonomics: 10 Numbers on The New York Times’ 1 million Digital-Subscriber Milestone

If, half a decade ago, you’d been able to put money down in Vegas on The New York Times’ chances of reaching 1 million digital subscribers by 2015, what kind of odds could you have gotten? Longer than longshot. In 2010, when the Times announced ...

Newsonomics: Eight Questions (And Answers) About Nikkei’s Surprise Purchase of the Financial Times

Is Nikkei the new Axel Springer of Asia? Is $1.3 billion as ridiculous a price as the $5 billion Rupert Murdoch paid for Dow Jones? How did the turn from Berlin to Tokyo happen in 15 minutes? Will Japanese lessons be the first order of business ...