April 25, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
It’s no accident that as the Post Office ponders dropping Saturday delivery, newspapers are pondering the same thing, though Monday and Tuesday are easier targets. The key to all this: cut costs while maintaining current revenues while you ...
What may appear to be a sprint to fix (where is SNL's Keenan Thompson's Mr. Fix-It when the news industry so badly needs his exhortation?) the press is really much more a marathon. And many of us feel like we've been running it for a long time ...
We're fumbling for words, non-profit, for-profit, angels, foundations, funders, members. Those are all means to do good journalism. We just need to focus on the end -- paying experienced and newbie journalists to do good work -- and get less ...
For heaven's sake, though, let's not call it "Newspaper Project." That just makes those still, tenuously, in charge of the "newspaper" industry look clueless and reactionary. Marketing people, led by marketer Brian Tierney, should know better.
Figure the average newspaper reader spends maybe 10-15 minutes a day with the paper, somewhat more on Sunday. Multiply that out for a month and you get more than four hours of reading per month Figure the average online user spends maybe 10-15 ...
The world, though, is changing. Talk to daily publishers and their dark humor extends to the transition from profitable to profit-seeking” companies, as papers like the Boston Globe lose as much as a $1 million a week and others have crossed the ...
The fact that Carol Bartz' first act was to announce that Sue Decker is out undoubtedly sent a shiver down newspaper spines. Decker and her protege Hilary Schneider, late of Knight Ridder Digital, have been the high-profile champions of the ...
It's a for-profit model, with shareholder stakes for correspondents. As a globally oriented news service, Balboni understands that he's got a huge, potential reader base. The site is targeted to a US reader -- base of 240 million+ -- and then ...
The biggest moving piece here though is habit. It's elusive. Newspapers' great success and great profits grew out of their dailiness, as addictive as cigarettes, without the nicotine. Readers got used to picking one up daily and advertisers got ...
Buying time, though, is what everyone in the newspaper industry is doing. The New York Times did it today as well, mortgaging its landmark building for $225 million. Scripps is doing it by "selling'' the Rocky Mountain News. All the companies ...
