What Are They Thinking? Microsoft C.E.O. Satya Nadella Sees The Future and It’s … Subscriptions

On Monday, Microsoft released Office 2016, its update to the most-used set of basic workplace tools. That long-awaited preview carries with it actual news of a fundamental change in the strategy of one of the world’s wealthiest and most ...

What Are They Thinking? Eight Principles for Mathias Dopfner’s Transformation of Axel Springer

Mathias Döpfner wants you to know that Axel Springer is a player—in the U.S., and worldwide. The C.E.O. of what is likely Europe’s largest digital media company already has transformed his heavyweight German publishing Haus, turning it into a ...

Newsonomics: Why The Economist Decided Now’s The Time to Speak Chinese

The Economist is launching its new Global Business Review (GBR) today, and the Chinese/English product marks a small but important new test of Paywalls 2.0 — the creation of new paid digital products short of a full digital subscription to an ...

Newsonomics: BuzzFeed and The New York Times Play Facebook’s Ubiquity Game

Intellectually, we all knew that the Internet was so big as to be virtually infinite. But it’s hard to know what to do with that squishy concept. Then BuzzFeed CEO Jonah Peretti outlined his all-in approach in front of a couple thousand nerds at ...