April 19, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Are there any positive growth numbers to report? Which categories may be turning positive — maybe national or retail display ads — as the sagging economy continues to plague the traditional classified strengths of auto, recruitment, and real estate?
For Yahoo, I think, it's simple arithmetic. If you've figured out how to monetize content better than the other guys -- remember Yahoo Newspaper Consortium members say they can mark up $8 CPMs to $15 and beyond, courtesy of Yahoo's behavioral ...
The magic word here from a business perspective: Roll-up. Whoever figures out how to roll up major audiences and monetize them wins. J-Lab's report holds out hope that may come about somewhat organically. History, though, teaches us that it's ...
Still: a dollar per unique compared to 12 cents a unique. As in all things web, we could say, HuffPo is being underpaid or we can say the Times is being overpaid. Whatever, that's a delta worth knowing and exploring.
So, through thick and thin, digital marketing, with better targeting being introduced around the clock, keeps pulling dollars away from traditional media — TV, newspapers, radio, and magazines.
In fact, if you parse the numbers, overall ad spend in the U.S. would have been up in 2009 – a year wracked by near Depression that saw print and broadcast advertising drop by 20% and more. Online classifieds lost $920 million year over year; ...
News publishers, even as they complained about the scruffy news types, knew the business principles they were supposed to maintain, and the separation of the business and the news production. They'd reassert that point from time to time. I'd ...
The problem is at least, in part, structural. The American Association of Advertising Agencies (AAAA) has estimated that it costs twice as much to manage the placement of digital ads as compared to print and broadcast.
Bartz hardly seemed like the proud captain of a news enterprise. You know, the news, it's just so negative, so ungainly, just too darn hard to understand...The CEO of this $6.5 billion company, who is "on Yahoo all day", is just another one of ...
Here's the 90-day question to watch: If Attributor's numbers are close to right, pointing to "112,000 near-exact copies of unlicensed article by more than 75,000 unlicensed sites" in a recent 30-day period, how will Google and Yahoo respond to a ...
