In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
What the predictions failed to get right was how deeply newspaper companies have cut expenses. Consider these cuts, 2Q, 2009 compared to 2Q, 2008:
* McClatchy: 29%
* Gannett: 20%
* Media General: 23%
* New York Times: 20%
It is these cuts -- ...
If ad sellers think they have a puzzle to figure out, think about the ad buyers. Now there are many more people knocking on their doors, offering them "consultation" on marketing their goods and services. In the end, they'll want to rely on only ...
Once ATT sales reps got up to speed (and that's certainly an intriguing question, given the newspaper company implementation experience), they'll be competing head-on with newspaper reps. Open up the Yellow Pages, and browse through furniture ...
The Daily Eric to Tell Readers What They Want to Know
Within six months, Google will automatically serve news readers the news they want by combining its knowledge of their reading, buying and search behavior. Google will sell premium ads on ...
So, the three, somewhat ungainly pieces -- combined, represented a trifecta of web reckoning --I see going forward now are:
Renegotiation of news producers' relationships with Google, Yahoo, MSN and AOL. I've written about my notion of Fair ...
I see a theme here. No, of course, Journalism Online hasn't brought in David Boies with the notion of litigating. After all, it's a company that is in the talking stages, first with publishers, but presumably soon with search aggregators. You ...
On the other hand, Google is particular has become the gateway of our times. It is the number one sender of traffic to news sites -- 25-35% as a rule. In saying that news companies are free to tell Google not to index them, and that Google will ...
A lot of ideas come from looking at all the cool new tools that are constantly being developed, and sitting back and thinking, ‘hmm, how can I use that?’ Google Reader inspired me to ask some of our staffers to start creating "what I'm reading" ...
Let's figure there are 44,000 journalists left in US newsrooms, an up-to-date tally hard to keep up with. So, if the industry magically flipped that switch tomorrow, we've got an estimate of how many online-only published could pay: 6600 ...
Could the Chronicle indeed go away? Well, don't expect anyone to buy it. The newspaper market is, to use the kind word, illiquid. Frozen solid by two minor problems: 1) the credit meltdown, which will someday ease; 2) no one knows how to hell to ...
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Ken Doctor appearances in the U.S. and globally both challenge and encourage audiences to create the next generation of the news business. His “practical forecasting” takes audiences from the best practices of today to the business models of tomorrow. Find out more here.
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In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book.
Sign up here for notice of the new Newsonomics Readers.
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Newsonomics is in the press, called on to comment on media change, and On the Air. You can also find Newsonomics on Twitter, @kdoctor and on Facebook.
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