Ken Doctor is an analyst with a ringside seat at the greatest story ever told about the global news media industry. Fully employing more than 35 years of experience across a wide range of media, he’s become a go-to speaker, press source and consultant for legacy and emerging press around the world. He’s advised five of the top 20 news companies globally.
In the past couple of years, he’s spoken to groups and worked with companies on four continents, from Berlin to Sydney, Moscow to Sao Paulo and Los Angeles to New York.
His keynotes and engagements level with his audiences – and find the ways forward with company and industry strategy. The audiences – whether trade groups, staff groups or conferences, large group or small – say they are both challenged and energized.
“We just had McKinsey,” said one client recently. “ They delivered lots of facts and figures, but you gave us an informed view of the marketplace, what publishers are actually doing that is working or isn’t.”
That sums up a “practical forecasting” approach to the print and broadcast digital transformation. Ken told the industry it was “hitting a wall,” back in 2007. He early on alerted audiences and clients to the value of the tablet in the tablet in the mobile age and laid out why well-deployed paywalls would indeed work, when many others lampooned the notion. Today, he focuses on the nitty-gritty of the new business models – and revenue streams – now being built brick by brick.
The Newsonomics discipline is about fact and metrics, not journalistic religion nor habit, and derives from a trusted access across the legacy and digital news marketplace.