Law 10 – Media and Marketers Find New Ways to Mix and Match
How viral marketing is being used by the media and to sway the media.
The Newsonomics of the Global Media Imperative
Jan 30, 2012
Consider how much revenue each of Google, Apple, Facebook, and Amazon earned from outside the U.S in the first three quarters of 2011:
Google: 54 percent
Apple: 54 percent
Facebook: 38 percent
Amazon: 46 percent
Billionaire Bingo, MP11 Remover & The Missing Paper Finder: Little-Known 2011 News Tech Inventions
Dec 26, 2011
The Infinity Stopper: The Internet has just gotten too big for its britches. It is spilling over into our bedrooms, through tablets and smartphones. It assaults us in elevators. It even threatens the passivity of our living-room TV experience, a particular hazard to our culture as Americans lead the world (save Serbia and Macedonia) in couch potatohood. The Infinity Stopper, though, handily offers to put a plug in some of that content, boundaries you know that any media psychologist will tell you are the must-have for 2012. Somehow, The Economist (“Yet Another Reason the Economist is Trouncing Competitors“) got one of the beta Infinity Stoppers and has been going to town with it, extending its limited print franchise into a limited (and quite successful) digital franchise. The simple secret of the Infinity Stopper: a beginning, a middle — and ta-da — an end to the stream of content. As infinity-loving tablet aggregator products now prolliferate (Google Currents and Yahoo Livestand joining Flipboard, Pulse and Zite), both The Daily and AOL’s Editions test out their own versions of the Infinity Stopper, offering a daily snapshot for infinity sufferers. Expect the sale of Infinity Stoppers to mushroom, as publishers just say “no.”
Read More »The Newsonomics of f8
Oct 10, 2011
As leading-edge publishers move away from destination-only strategies, they seek to colonize other habitable web environments; Facebook now looks like the friendliest clime, allowing publishers to keep all the revenue from ads they are selling within their Facebook apps. In addition, Facebook is providing aggregated data on user engagement — active users, likes, comments, post views, and post feedback.
Read More »The Newsonomics of ARPU, Counting Revenue per Visitor
Aug 5, 2011
If close to right, the value of a unique visitor is 3.5x greater for the Times than for HuffPo, in advertising. It’s 4x greater for the Guardian than Mail Online.
Read More »The Newsonomics of Netflix, Newspapers and Forcing the Digital Shift
Jul 28, 2011
Imagine 2020, and the always-out-there-question: Will we still have print newspapers? Well, maybe, but imagine how much they’ll cost — $3 for a local daily? — and consumers will compare that to the “cheap” tablet pricing, and decide, just as they doing now are with Netflix, which product to take and which to let go. The print world ends not with a bang, but with price increase after price increase.
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Ken Doctor's "Newsonomics: Twelve Laws That Will Shape the News We Get" is now available, with discount, for group purchases -- student or professional -- of 10 or more.