New Rules of Marketing and PR, Take Two
You think the rules of the news business have changed, and you’re right. The rules of marketing and PR — with their attendent impact on the news trades — may be bigger. No one captures that change in process and substance than David Meerman Scott. His groundbreaking The New Rules of Marketing and PR, second edition is now out, all updated for the new decade, following on one of best, quick reads of 2009, Scott’s Rave.