Newsonomics: NYT’s 1Q, Reader Revenue is now 57% of All Times Revenue

If there were any doubt about the importance of reader revenue to the future of The New York Times – and most of the news publishing business – consider these numbers, offered up in the company’s first-quarter, 2016 financial report this morning. The New York Times now depends on readers for ...

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What Are They Thinking: The Millennial Gold Rush Goes Local, In Charlotte

Everyone in publishing now loves the Millennials, as well-funded startups from Mic (“What Are They Thinking: Chris Altchek’s three magic words for Mic: video-centric millennials company”) to Buzzfeed to Vice and Vox target the next generation. While media attention is riveted on national ...

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Newsonomics: Setting the News Table for 2016

How can we set the table for 2016? Advertising woes continue — deepen, actually. Whole new forms of storytelling open up and go mainstream more quickly. Virtual reality joins the harsher realities. Hundreds of millions in new investment develops alongside an equally strong belief that legacy ...

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What Are They Thinking? Mark Thompson and The Year 2020 Challenge

Related column: The Thinking (and Dollars) Behind The New York Times’ New Digital Strategy.   Does Mark Thompson have 20/20 vision, or, perhaps better asked, does Mark Thompson have a vision of 2020? As the New York Times shared very publically its $800 million digital revenue goal for ...

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Newsonomics: The Thinking (and Dollars) Behind The New York Times’ New Digital Strategy

It was a quiet manifesto — an 11-page document that unofficially serves as The New York Times’ follow-up to the much dissected Innovation Report (Nieman Lab’s story about the Innovation Report is the most popular story in its history) of May 2014. (Look at the signatures at the bottom of this ...

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What Axel Springer’s Big Business Insider Buy Means

Axel Springer is in business. The massive and growing Berlin-based media company won the business-news franchise it had sought, as the sale of six-year-old Business Insider to Springer was announced this morning. The announcement came in the early morning hours, Eastern time, an unusual hour ...

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Newsonomics: 10 Numbers on The New York Times’ 1 million Digital-Subscriber Milestone

If, half a decade ago, you’d been able to put money down in Vegas on The New York Times’ chances of reaching 1 million digital subscribers by 2015, what kind of odds could you have gotten? Longer than longshot. In 2010, when the Times announced it would put up a paywall, hardly anyone thought ...

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What Are They Thinking? National Journal Seizes The Day — and Lets Go of the Weekly

Membership. That’s the keyword Atlantic Media uses to explain last week’s decision to pull the plug on the middle-aged (46) National Journal, long an emblem of the knowing D.C. political trade. “At its core, it’s a loyalty strategy,” says Tim Hartman, C.E.O. of the National Journal Group. ...

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Newsonomics: Eight Questions (And Answers) About Nikkei’s Surprise Purchase of the Financial Times

Is Nikkei the new Axel Springer of Asia? Is $1.3 billion as ridiculous a price as the $5 billion Rupert Murdoch paid for Dow Jones? How did the turn from Berlin to Tokyo happen in 15 minutes? Will Japanese lessons be the first order of business at One Southwark Bridge beginning next week? ...

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Newsonomics: How Much is the Financial Times Worth, and Who Might Buy It?

  Updated post on Nikkei’s purchase of the FT Complete archive of Newsonomics FT coverage   If you wanted to buy a top business news publisher, which one would you choose? Assuming the marketplace offered you choice, would you go the newer-media route, buying a Business Insider ...

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