The newsonomics of 2013’s second half, from ad depression to day dropping to real estate as destiny

The newest News Corp sets sail. Cast adrift — but with a handy $2.6 billion in cash and no debt, making its peers oh-so-envi0us — the world’s largest newspaper company is in the midst of furious change. At the flagship Dow Jones/Wall Street Journal, it’s tough to find anyone in management ...

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The Newsonomics of Hearst Magazines’ One Million New Customers

Hearst’s strategy here is one to watch. There are good reasons (more on that below) why daily newspapers have opted to go for door number one and get more money from long-time subscribers while making new subs a largely second priority. But they know that’s a two- to three-year strategy. As ...

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NAA’s New Revenue Report: Been Down So Long Looks Like Up to Publishers

It's incredibly sobering to remember that three of 10 readers have abandoned news outlets. That's a reflection both of those newsroom reductions, which have removed three of 10 journalists, and how newspapers still spend way too much money in ways that don't improve the product. Newspapers ...

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The Newsonomics of A News Company of the Future, the FT

At a time when so much of the news industry seems in flux, the FT has managed a steady-as-she-goes transition into the digital age arguably better than anyone else. While it occupies an enviable global business news niche, the ingredients of its relative success are ones that can be mixed and ...

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Kress News Agency, Germany

Kress News Agency, Germany By Torsten Zarges, February. 2013

— 1. In your eyes, what are the most important requirements good business papers and magazines have to meet today? Business publishers must understand the crossover. Readers are crossing over from the old print-only world to ...

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The Newsonomics of the New York Times — Hello Sao Paulo! — Expanding Global Strategy

This has been the year of global expansion for the world’s biggest news companies. The Wall Street Journal launched its Deutschland digital edition in January, and Alisa Bowen, WSJ’s head of product, tells me additional international expansion, along with video, is a top 2013 priority. The ...

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12 Business-Building Lessons from Skift’s Rafat Ali

Now as CEO and co-founder of Skift, doing some curation, he's building out a new kind of business, in a vaster business sector. Travel, says Ali, is the largest employer in the world and is probably third in revenue behind finance and automotive. Lots of potential readers and advertisers. The ...

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The Newsonomics of Majority Reader Revenue

We’re about to move into a period in which reader revenue surpasses advertising revenue as the main support of many news(paper) companies. It’s yet another kind of profound crossover ("The Newsonomics of Crossover"), demonstrating again how quickly news business models are changing. With ...

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The Newsonomics of 100 Products a Year

The 100-product-a-year model is a much-needed growth model. We can see how it fits nicely with all-access subscriptions, and together we have two interconnected Lego blocks of a new sustainable news model. We have two essential parts of a crossover model ("The Newsonomics of Crossover") that ...

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The Newsonomics of Targeted TV

First published at Nieman Journalism Lab We watch a conveyor belt of passing numbers, moving faster and faster. A few stand out and capture our imagination. The passing of print advertising in the U.S. has caught everyone’s attention in the last month (though we saw that passage in the U.K. two ...

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