Rubel: The End of the Web as We Know It
Marketing master Steve Rubel points to Morgan Stanley’s recent forecast that mobile info consumption will surpass PC-based consumption by 2015 and draws a few conclusions that all publishers should take to heart. Number one, in my estimation: the need for collaboration, between and among brands and with technology providers and distribution companies.
The mobile revolution is transformative, not a niche of what is mainstream today. As Mashable points out, “The mobile wealth creation/destruction cycle is in its earliest stages”.
