Rubel: The End of the Web as We Know It
Jul 16, 2010
Marketing master Steve Rubel points to Morgan Stanley’s recent forecast that mobile info consumption will surpass PC-based consumption by 2015 and draws a few conclusions that all publishers should take to heart. Number one, in my estimation: the need for collaboration, between and among brands and with technology providers and distribution companies.
The mobile revolution is transformative, not a niche of what is mainstream today. As Mashable points out, “The mobile wealth creation/destruction cycle is in its earliest stages”.
Group Book Discounts
Ken Doctor's "Newsonomics: Twelve Laws That Will Shape the News We Get" is now available, with discount, for group purchases -- student or professional -- of 10 or more. E-mail for more information.