Strib's New Publisher: Good Q & A
MinnPost’s David Brauer fills in a lot of the color under the Star Tribune’s latest ownership/management changes. He offers a lengthy, and worthwhile, interview with Mike Klingensmith, new Strib publisher and magazine veteran.
The Q & A, part one of two, tells you much about the current state of thinking in newspaper’s newest leadership, blossoming here and there — and largely coming from outside the newspaper world. We hear about mobile, about using analytics, about learning from other media and, of course, lots on metering. That makes sense: A new Strib board member is Gordon Crovitz, a co-founder of Journalism Online, whose Press+-based metering approach will get a good test this year. If you could get a dollar for each of Klingensmith’s mention of “moving the dials,” you’d have a profitable morning.
Klingensmith’s formulae sound commonsensical. Now we get to watch as the meters get turned and twisted, and gauge yet another outside-in way of transforming daily journalism.