April 15, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Here is the growing epiphany about these core readers: Not only do they pay you, they use lots more than the fly-by people, the non-core sent by Google, Facebook, Twitter and all manner of other referrals. More than 50% of the Financial Times traffic comes from about 10% of its unique visitors, ...
Read MoreInternet TV is no longer in its infancy; it's toddlin'. Yet our human capacity for change, and our expectation of it, may always be a step ahead. As consumers, we expect all these connections to be made, and yesterday. Given the pace of tech change, that's not totally unreasonable. For those ...
Read MoreThat 92-percent “open” market — maybe 23 million businesses — tells us how early we are in this digital marketing movement. Commerce change is one thing. For those who care about the news, the big thing to watch is whether those dollars, as they move digitally, move to companies that produce ...
Read MoreThe conventional wisdom (to borrow an old phrase iconized by Newsweek): weekly reading bio-rhythms are dead; it's a 24-/7 news world and let's get on with it. One problem: the human brain.
Read MoreIn some sense, just as the New York Times and the Wall Street Journal, though still printed on newsprint, are no longer the same category of newspaper companies as the Philadelphia Inquirer or San Francisco Chronicle, neither is the Inquirer or the Chronicle really in the same business as the ...
Read More"Each Starbucks location buys 10+ iPads. Then they rent them out to us - their consumers - by the hour.... by allowing us to access an iPad, we can then look through any and all newspaper(s) we'd like".
Read MoreThe new one, and one that we should now watch carefully: Forget the first-generation web news-reading experience (who really liked it anyhow?); get ready for mass tabletized, mobile reading. Already, the Sports Illustrated tablet demo on YouTube has drawn more than 800,000 views. Note that all ...
Read MoreEvery Journal dollar taken -- remember advertisers will switch dollars, not add new ones -- is a double gain.
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