April 18, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
A few companies are now laying new strategy, based on private projections. They are forecasting that 20-25 percent of their print readers will migrate to the tablet within five years. (Remember, at the forecast rates, one in five Americans would have a tablet by 2014.) All admit that it’s ...
Read MoreNews Anywhere, or unified news, or All-Access, whatever we want to call it, demands the singular focus, product development and messaging that Netflix, HBO, Comcast, and Facebook are bringing to it. Those are all skills that have been problematic in the news industry. Yet, here we are, in a new ...
Read MoreIn fact, Kindle Singles may open the door even further to wider news business application, for news companies — old and new, publicly funded and profit-seeking, text-based and video-oriented. It takes the old 78s and 33 1/3s, and opens a world of 45s, mixes, and infinite remixes. It says: You ...
Read MoreIf Apple snapped its fingers and transformed the print industry tomorrow, its 30-percent take of worldwise circulation revenue would be $10.2 billion. That’s a fantastical number, of course: No fingers can be snapped, not all print readers will transition, pricing will change, and so on. But we ...
Read MoreIs there a danger in content arbitrage? It’s value-neutral; it’s all in how you do it. Let’s remember that journalism is essentially a manufacturing process, with as much or as little value added as we want.
Read MoreSocial media optimization will meet propensity modeling — the Financial Times‘ secret sauce, now being tasted gingerly by the New York Times — all in an effort to find out how, where, when and why you can engage sustainable customers.
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