Newsonomics: Here Are 20 Epiphanies For The News Business Of The 2020s

It is the best of times for The New York Times — and likely the worst of times for all the local newspapers with Times (or Gazette or Sun or Telegram or Journal) in their nameplates across the land. When I spoke at state newspaper conferences five or ten years ago, people would say: “It’ll... ...

Read More

The Newsonomics of The Guardian’s New “Known” Strategy

First published at Harvard’s Nieman Journalism Lab LONDON — The Guardian is an enigma. Long a storied editorial brand, it’s been propelled toward the top of global news audience, both by its open strategy and its hard-nosed journalism. In the past year, it’s broken story after story on ...

Read More

The Newsonomics of the British Invasion

Ad revenue: All the newbies face hyper-competition in the world’s most competitive digital marketing marketplace, one built both on the seemingly paradoxical tricks of leveraging long-term buyer/seller relationships and satisfying the dreaded “23-year-old” media buyer, one who may never have ...

Read More