NAA’s New Revenue Report: Been Down So Long Looks Like Up to Publishers

It's incredibly sobering to remember that three of 10 readers have abandoned news outlets. That's a reflection both of those newsroom reductions, which have removed three of 10 journalists, and how newspapers still spend way too much money in ways that don't improve the product. Newspapers ...

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The Newsonomics of A News Company of the Future, the FT

At a time when so much of the news industry seems in flux, the FT has managed a steady-as-she-goes transition into the digital age arguably better than anyone else. While it occupies an enviable global business news niche, the ingredients of its relative success are ones that can be mixed and ...

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The Newsonomics of Paywalls All Around the World

For now, let’s boil it down the how to 5 P’s: People: As in customers. Few newspapers — probably a dozen or fewer in the U.S. — know their combined print and digital audiences as a single audience. It takes a lot of technology moving to get a single, whole view of a customer, matching the ...

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The Newsonomics of the New York Times Pay Fence

It’s a high price, a gamble, and a big hedge — see Test 5 below — against print subscribers migrating too quickly to the tablet. Since it is not charging print subs, it’s going to be an uphill battle to get non-print people to pay a minimum of $195 a year for something that was free, and it ...

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NYT’s Good Timing on Pay Launch, Amid News Chaos

Here is the growing epiphany about these core readers: Not only do they pay you, they use lots more than the fly-by people, the non-core sent by Google, Facebook, Twitter and all manner of other referrals. More than 50% of the Financial Times traffic comes from about 10% of its unique visitors, ...

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The Quote

Bewkes is on to something all savvy media execs should get. The customer wants the technology -- and the platform of delivery -- to be transparent. We want what we want, and we don't want to be nickel-and-dimed along the way. Single pricing, what I've called ''all-access pricing" across, ...

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