Newsonomics: Are Ads on Top News Sites Worth More? A New Study Says Yes

What’s the difference between The New York Times, and, say, DNAInfo New York? Maybe about $20. The Times, along with outlets like ESPN, Hearst, Discovery Communications, Gannett, Slate, and ABC, all consider themselves “premium” media. That means they can charge advertisers “premium prices,” as ...

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Millennials Give Smartphones One Thumb Up

Try this experiment. Pick up your smartphone and check the weather app for your hometown. Now pick another city on your list. Now go to your mobile browser and check out the latest at POLITICO. Finally, send a test text message to a friend, titled: “Thumb Testing…..”   First published at ...

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Newsonomics: Why Native Apps Still Matter in the Age of Distribution

Does a brand still mean anything in news? Ezra Klein bubbled up a provocative question and raised some good points in his recent piece “Is the media becoming a wire service?” In the Age of Distribution, the news body seems destined to be increasingly disconnected from the news head. It seems ...

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