The Newsonomics of The Guardian’s New “Known” Strategy

First published at Harvard’s Nieman Journalism Lab LONDON — The Guardian is an enigma. Long a storied editorial brand, it’s been propelled toward the top of global news audience, both by its open strategy and its hard-nosed journalism. In the past year, it’s broken story after story on ...

Read More

The Newsonomics of 10 Ways We’ll Judge 2014

First published at Nieman Journalism Lab At the World Publishing Expo held in Berlin this week, two CEOs of major international news companies — Andrew Miller of The Guardian and Mathias Döpfner of Axel Springer — were asked a question: On a scale of one to 10, how far along were there ...

Read More

The Newsonomics of 2013 Wizardry: Tribune, Buffett, Murdoch, Paton, Bloomberg, and more

Today, though, most of the reporting power, much of the brand power, and thepolitical power still resides in big companies and their leadership. We may well get our strongest display of that early in 2013: In Washington, the FCC cross-ownership debate may move to center stage in January. And ...

Read More

The Myths of Murdoch: Real, Unreal and Surreal

Please, don't tell me we're "all guilty," in the U.S., as well. We've heard a lot of citing of ABC's checkbook journalism controversy with the litany of crimes apparently committed by those calling themselves journalists. Treading on society's victims lives, paying off police for years and ...

Read More

13 Questions on the Murdoch, News Corp Scandal

Who knew what and when did they know it? This is no longer hacking-the-royals affair, but a major criminal case. So the questions, up and down the News Corp/News International (parent of all UK newspapers) becomes which execs knew what, when. That's from Rebekah Brooks to Rupert Murdoch ...

Read More

The Newsonomics of the British Invasion

Ad revenue: All the newbies face hyper-competition in the world’s most competitive digital marketing marketplace, one built both on the seemingly paradoxical tricks of leveraging long-term buyer/seller relationships and satisfying the dreaded “23-year-old” media buyer, one who may never have ...

Read More