April 24, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
It’s a high price, a gamble, and a big hedge — see Test 5 below — against print subscribers migrating too quickly to the tablet. Since it is not charging print subs, it’s going to be an uphill battle to get non-print people to pay a minimum of $195 a year for something that was free, and it ...
Read MoreYet it parallels the HuffPo buy in a major way: It’s an attempt by AOL to get bigger faster. Look at AOL’s financials and it’s clear Armstrong is in a race against time. As one savvy newspaper veteran pointed out to me last week, AOL looks, ironically, a lot like a newspaper company. It has a ...
Read MoreAh, but what kind of new face will AOL/HuffPost's be? It could be, simply, the anti-Murdoch. Sure, The Daily is "centrist," whatever that means in the world of 2011, but the right-leaning proclivities of Murdoch Media are clear. MSNBC has tiptoed into position, leaning forward gingerly, but ...
Read MoreIf 2009 was a period of emotional as well as economic depression for those in the industry, 2010 was one of simmering hope, which the glimmer of tablet emergence stoked. Now, in 2011, we’ve got a convergence of factors beginning to create a new sense of where traditional news publishing may go. ...
Read MoreA few companies are now laying new strategy, based on private projections. They are forecasting that 20-25 percent of their print readers will migrate to the tablet within five years. (Remember, at the forecast rates, one in five Americans would have a tablet by 2014.) All admit that it’s ...
Read MoreConventional Wisdom #1) Readers won't pay for non-business content. Yes, we know that readers will pay for the Wall Street Journal and the Financial Times, and that Consumer Reports, which helps us save money, counts more digital subs than anyone else. While some smaller dailies have begun to ...
Read MoreThat 92-percent “open” market — maybe 23 million businesses — tells us how early we are in this digital marketing movement. Commerce change is one thing. For those who care about the news, the big thing to watch is whether those dollars, as they move digitally, move to companies that produce ...
Read MoreThe second half of the year has so far produced TBD’s hiring of 50 in Washington, Patch’s push to pick up 500 journalists across the country, and the new alliance for public media plan to hire more than 300 journalists in four major cities, if funding can be found in 2011. In addition, the ...
Read MoreThink of these “star” hires as individual SKUs, “products” whose value can be estimated against the customers they bring in the door. Those conversion customer metrics are evolving. Counting pageviews is the simplest way. Take those views at whatever (premium?) rate you can sell them, and ...
Read MoreWhat we're talking about here is innovation; not invention of internships, but the rapid usage of new kind of internship system applied at some scale. The scale immediately makes Patch U, as the project is called, something to be noticed, and significantly adds to the amount of coverage that ...
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