April 20, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
The newest News Corp sets sail. Cast adrift — but with a handy $2.6 billion in cash and no debt, making its peers oh-so-envi0us — the world’s largest newspaper company is in the midst of furious change. At the flagship Dow Jones/Wall Street Journal, it’s tough to find anyone in management ...
Read MoreIs part of the plan a backdoor Sunday paper/digital access new bundle? Three of the people I talked with on the day of the announcement had begun to run the subscribe-to-Sunday, get-free-digital access numbers in their head. At a $4-a-week introductory rate, that’s $208 a year. Which gets you ...
Read MoreIf 2009 was a period of emotional as well as economic depression for those in the industry, 2010 was one of simmering hope, which the glimmer of tablet emergence stoked. Now, in 2011, we’ve got a convergence of factors beginning to create a new sense of where traditional news publishing may go. ...
Read MoreThe problem is at least, in part, structural. The American Association of Advertising Agencies (AAAA) has estimated that it costs twice as much to manage the placement of digital ads as compared to print and broadcast.
Read MoreHere's the 90-day question to watch: If Attributor's numbers are close to right, pointing to "112,000 near-exact copies of unlicensed article by more than 75,000 unlicensed sites" in a recent 30-day period, how will Google and Yahoo respond to a flood of thousands of notices?
Read MoreSo, as the Times reorganizes its digital business operations, add something new to the Times woes' of downsized ad spend, too great a cost structure and little way to gain other than ad revenues digitally until at least 2011 given its go-slow approach to metering. Add the forest people, the ...
Read MoreIs the L.A. Times the new ground zero of newspaper staff cuts and frightsizing? Los Angelenos, of which I am one by nativity but not choice, may think so, imagining L.A. as the center of everybody’s universe. It’s not, of course, but the saga of the Times has been one of the more ...
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