Nine Questions on the Tablet and the News Industry Future

The Apple model, in a sense, just sets a new cost-of-distribution. While web distribution has been free-plus, the cost of Apple distribution – if you charge for news products – is a predictable, and seemingly stable 30%. Just give me 30% off the top, says Steve Jobs. Ironically, that 30% is ...

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Do Marketers Still Need News Brands?

The new one, and one that we should now watch carefully: Forget the first-generation web news-reading experience (who really liked it anyhow?); get ready for mass tabletized, mobile reading. Already, the Sports Illustrated tablet demo on YouTube has drawn more than 800,000 views. Note that all ...

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Yahoo & AT&T Market Moves Show Perils of Partnership

If ad sellers think they have a puzzle to figure out, think about the ad buyers. Now there are many more people knocking on their doors, offering them "consultation" on marketing their goods and services. In the end, they'll want to rely on only one or two "consultants," and the battle is on to ...

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5000 New Competitors Just Landed in Newspaper Markets

Once ATT sales reps got up to speed (and that's certainly an intriguing question, given the newspaper company implementation experience), they'll be competing head-on with newspaper reps. Open up the Yellow Pages, and browse through furniture dealers, appliance sellers, home services of all ...

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