The Newsonomics of Patch’s Unraveling

Overall, Patches have proven out a truism: More news coverage is better than less news coverage. Patch has added content to the mix that its competitive dailies missed. Now many of those will be gone, along with all the uncountable coverage losses driven by the loss of those 17,000 largely ...

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Nine Questions on Patch’s New Push: National Hyperlocal?, SEO Sauces, and the Case of the Besieged Florist

So who's the ad competition? Maybe we should ask, who isn't? ...The question, here, is one of sustainability. Certainly, there's the question whether Patch can sustain itself, as its parent AOL struggles to find a new identity and growing business model. Then, there's the question of the ...

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