April 19, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
The local newspaper editor is no longer the supreme arbiter of what his readers read. In the old print days, many regional newspaper editors (and in America, that has meant all the 1500+ newspapers, save three national ones) decided what their readers would read, defined what their readers ...
Read MoreAd revenue: All the newbies face hyper-competition in the world’s most competitive digital marketing marketplace, one built both on the seemingly paradoxical tricks of leveraging long-term buyer/seller relationships and satisfying the dreaded “23-year-old” media buyer, one who may never have ...
Read MoreFigure the average newspaper reader spends maybe 10-15 minutes a day with the paper, somewhat more on Sunday. Multiply that out for a month and you get more than four hours of reading per month Figure the average online user spends maybe 10-15 minutes per month on an individual newspaper sites. ...
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