The Newsonomics of Advance’s New Orleans Strategy

The grand math: 11 percent more cost savings than revenue losses. It could be high or low, but at 11 percent it would double or triple the profit margins of many metro papers. It would also buy time, but only if those revenues hold at estimated levels and don’t take a deeper, self-inflicted ...

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The Newsonomics of Google Grouponomics

Therein we can see the newsonomics of Google Grouponomics. How quickly can Google double its, maybe, 1.5 million merchants? Let’s say those additional 1.5 million merchants spend only 25 percent annually of what the first 1.5 million spend, which is about $27 billion a year, at the 2010 run ...

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Nine Questions on Patch’s New Push: National Hyperlocal?, SEO Sauces, and the Case of the Besieged Florist

So who's the ad competition? Maybe we should ask, who isn't? ...The question, here, is one of sustainability. Certainly, there's the question whether Patch can sustain itself, as its parent AOL struggles to find a new identity and growing business model. Then, there's the question of the ...

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NYT Local Experiments Grow with FWIX

The FWIX partnership is part of the expanding local experimentation of the Times and tells us lots about the Times' strategic direction, its multi-front competition with Dow Jones and a more nuanced recognition of what putting content under your brand means these digital days. Further, it tells ...

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