Vanity Fair’s Digital Pay Plans Builds On New Yorker Success

Even as the Trump Subscriber Surge slows some, more and more publishers are asking themselves a renewed question: Can’t we figure out a way to get more revenue from digital readers? On Thursday, Conde Nast all but acknowledged that Vanity Fair would join The New Yorker as just Conde ...

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Newsonomics: Trump May Be The News Industry’s Greatest Opportunity To Build A Sustainable Model

One of the most challenging periods in American press history begins at noon Eastern today. The cries of “Lügenpresse” (defended by the outlet until recently run by new chief strategist to the president) echo almost as much as the stiff-arm salutes in the nation’s capital in late October. The ...

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Newsonomics: Are Ads on Top News Sites Worth More? A New Study Says Yes

What’s the difference between The New York Times, and, say, DNAInfo New York? Maybe about $20. The Times, along with outlets like ESPN, Hearst, Discovery Communications, Gannett, Slate, and ABC, all consider themselves “premium” media. That means they can charge advertisers “premium prices,” as ...

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Newsonomics: Setting the News Table for 2016

How can we set the table for 2016? Advertising woes continue — deepen, actually. Whole new forms of storytelling open up and go mainstream more quickly. Virtual reality joins the harsher realities. Hundreds of millions in new investment develops alongside an equally strong belief that legacy ...

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Newsonomics: Is the Washington Post Really the Newspaper of Record?

Companion article: Q and A: Marty Baron shines a Spotlight on journalism     It seemed like a boast out of ancient times, prominently displayed on WashingtonPost.com and given big house promotion play in the digital pages of the Post. Then, the same aspirational claim (“What we’re ...

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Newsonomics: Can You Get Readers To Pay A Dollar A Day For Digital News?

Is local news worth a dollar a day? That’s the fascinating question The Boston Globe is now posing to its local readers. It’s a query that should resonate among the press around North America and Europe as well. Ninety-nine cents has become the golden price of digital media. ...

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Newsonomics: 10 Questions into 2016, Including Ad Blockers, Watson, TPUB and Particles

Everyone’s got questions. CNBC’s crew faced the Republican Ten for about an hour last evening until finding themselves in a no-man’s land. In front of them were the candidates who turned the tables on them, asserting that old standby “media bias.” Behind them was a very un-Boulder-like audience ...

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Newsonomics: L.A. Consequential

It’s a trademark line of Austin Beutner’s: “I cannot imagine Los Angeles without a vibrant L.A. Times.” As anyone who follows media knows, the Los Angeles Times publisher’s imagination short-circuited the day after Labor Day, when he was fired by Tribune Publishing CEO Jack Griffin (“Tribune to ...

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Newsonomics: “Apple News Changes Everything” & 10 Other Headlines You Could See This Fall

Summer appears gone; prepare to mark the first day of fall in the traditional fashion, with a new set of announcements from Apple. On Wednesday, Apple will dazzles with new iPhones, a new Apple TV, iOS 9, and a few more reveals about Apple News. The event has gotten many in the media business ...

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Newsonomics: 10 Numbers on The New York Times’ 1 million Digital-Subscriber Milestone

If, half a decade ago, you’d been able to put money down in Vegas on The New York Times’ chances of reaching 1 million digital subscribers by 2015, what kind of odds could you have gotten? Longer than longshot. In 2010, when the Times announced it would put up a paywall, hardly anyone thought ...

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