The Newsonomics of 99-Cent Media

Content no longer demands to be free. It wants a fee — but how much of one? Consumer pricing is not a core competence of many media companies. For decades, media pricing was on automatic. Newspapers picked a quarter or fifty cents, and then re-programmed the coinboxes. Magazines kept prices low ...

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The Newsonomics of 100 Products a Year

The 100-product-a-year model is a much-needed growth model. We can see how it fits nicely with all-access subscriptions, and together we have two interconnected Lego blocks of a new sustainable news model. We have two essential parts of a crossover model ("The Newsonomics of Crossover") that ...

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The Newsonomics of Tablet Ads That Go Bump in the Night

Commercial conversation, especially targeted commercial conversation, is the Internet’s next generation of advertising. The first generation of impression-based web ads has been a low-clicking disaster. These new ads — some better executed than others, of course — insult our intelligence less ...

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New New York Times Plan: (Digital) World Domination

Today's news that the Times Company is finally selling its New York Times Regional Newspaper Group holdings of 14 newspapers absolutely fits with the last week's news of CEO Janet Robinson's abrupt departure. Expect the new CEO, most likely from the outside to be focused on three A's: audience, ...

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The Newsonomics of 2012’s Magic Formula

We can point to three major phenomena that profoundly changed the news landscape this year. Each offers up its own half-formed metrics for that magic formula in process, and each has dramatically changed the possibilities of news, each largely positive: 1) The transcendant transformative age ...

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The Newsonomics of Yahoo’s New Livestand

With the launch of Livestand, we see the beginning of Aggregator Wars 2.0, to be fought on a tablet near you. Livestand pushes the question: How are we going to receive news and features via the tablet, through individual apps (paid or free) or through an aggregator? And how are publishers ...

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The Newsonomics of 1, 2, 3, 4

It’s 1, 2, 3, 4, as in: 1 brand 2 major sources of revenue, advertiser and reader 3 products: print, computer, and mobile 4G, as in the coming of faster connectivity

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Nine Questions as the NYT’s Pay Fence Gets Ready to Go Global

Is part of the plan a backdoor Sunday paper/digital access new bundle? Three of the people I talked with on the day of the announcement had begun to run the subscribe-to-Sunday, get-free-digital access numbers in their head. At a $4-a-week introductory rate, that’s $208 a year. Which gets you ...

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The Newsonomics of Replacement Journalism

The second half of the year has so far produced TBD’s hiring of 50 in Washington, Patch’s push to pick up 500 journalists across the country, and the new alliance for public media plan to hire more than 300 journalists in four major cities, if funding can be found in 2011. In addition, the ...

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The Onion: Satisfying the 3 Remaining Globe Readers

The Onion: Satisfying the 3 Remaining Globe Readers

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