The Newsonomics of the Surprisingly Persistent Appeal of Newsprint

First published at Harvard’s Nieman Journalism Lab Tonnage. The word speaks to a different age of news media when ink, bought by barrel, and newsprint, bought by the ton, ruled. Newspapers — in print — still go out to some 40 million-plus Americans and as many as 1.4 billion worldwide. We ...

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The Newsonomics of the New Chattanooga (Events) Choo-Choo

Aim as much at non-advertisers as advertisers. The remodeler is like most local businesses: a non-advertiser. Taylor says the events business has exposed the paper to a large new set of businesses, a number of whom are now also buying ads as well as event sponsorships. That means new ”indirect ...

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The Newsonomics of Defense and Offense

It’s the offense that represents a problem. Most pay tests have yielded relatively little new revenue. Digital circulation revenues, if broken out, would be minuscule for most, leaving publishers underwhelmed. While buoyed by the defensive wins, without significant new circulation revenue, ...

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