April 23, 2024
In five languages (English, Mandarin, Korean, Spanish, Portuguese and Russian) and two U.S. printing, “Newsonomics: Twelve Trends That Will Shape the News You Get” is the first Ken Doctor book. Sign up here for notice of the new Newsonomics Readers.
Welcome to the emerging world of value exchange. It’s not a new idea; value exchange has been used in the gaming world for a long time. As the Zyngas have figured out, only a small percentage of people will pay to play games. So they’ve long used interactive ads, quizzes, surveys, and more as ...
Read MoreSomehow, the Monitor has managed for more than a century to straddle its religious and journalistic instincts, and its readers have benefited. Can the new Deseret News do the same? Can it get beyond its own talking points -- and talk journalism?
Read MoreFrom the Post, Gilbert takes the ability to be two things, simultaneously, a worldwide political news leader and a company plying in the waters of hyperlocal; he believes that in the digital age, you can difference faces for differing audiences. In this case, you can be both a worldwide Mormon ...
Read MoreThe biggest moving piece here though is habit. It's elusive. Newspapers' great success and great profits grew out of their dailiness, as addictive as cigarettes, without the nicotine. Readers got used to picking one up daily and advertisers got used to using their dailiness to market. As the ...
Read MorePublishers can flip that switch, or, as many are contemplating, ease it increasingly from one position to another. It's no longer a theoretical question: by 2015, I believe we'll be living in a mainly digital/a little print world. There are six long years between now and then and the transition ...
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