Finally, the Times Moves to Re-Brand the IHT (In Part)

The Times’ move to bring the International Herald Tribune website into the brand fold certainly makes sense. The change will add about 7 million uniques to NYTimes.com’s 58 million, a nice 12% boost. One question is why it took so long – the Times arm-wrestled the Washington Post out of ...

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The Newest Barbarians, Toting Spreadsheets

Sam, I get it. You’re being aggressive. When you add to Randy Michaels’ aggressive talk about cutting newspaper size and staff that “I promise you he is underestimating the level of aggressiveness with which we are attacking this whole challenge,” you seem to be proudly ...

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