Vanity Fair’s Digital Pay Plans Builds On New Yorker Success

Even as the Trump Subscriber Surge slows some, more and more publishers are asking themselves a renewed question: Can’t we figure out a way to get more revenue from digital readers? On Thursday, Conde Nast all but acknowledged that Vanity Fair would join The New Yorker as just Conde ...

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Magazine Giants Roll Out ‘Texture’

Some days, the onslaught of digital news and stories just seems to roll over you. While the wealth of available “content” promises a luxuriant abundance in concept, many consumers may just feel flattened by the never-ending, impossible-to-keep-up-with rush of stories endlessly published, ...

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What Are They Thinking? Mark Thompson’s Plan for the Times, 2015 and Beyond

Ask anyone around The New York Times, and they’ll tell you C.E.O. Mark Thompson is a model of certitude. Confidence exudes from him, even in the face of business performance that leaves everyone else less sanguine. So it was this morning as Thompson explained the New York Times company’s ...

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The Newsonomics of Time Inc.’s Anxious Spin

Follow Newsonomics on Twitter @kdoctor   First published at Harvard’s Nieman Journalism Lab As it enters new life as a new company, Time Inc. seems to have become a piñata for media watchers. The more iconic they are, it seems, the more they’re fair game, for everything from ...

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The Newsonomics of Hearst Magazines’ One Million New Customers

Hearst’s strategy here is one to watch. There are good reasons (more on that below) why daily newspapers have opted to go for door number one and get more money from long-time subscribers while making new subs a largely second priority. But they know that’s a two- to three-year strategy. As ...

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The Newsonomics of the Mobile Aggregator Roundup: Pulse, Summly, Zite…..& Flipboard?

Design is an important part of these acquisitive moves. One reason these companies have value on the market is that they stand out. It must be said: For the most part, news companies have once again missed a chance to innovate, to make something new of a new platform. Flipboard, Pulse, and Zite ...

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The newsonomics of recycling journalism

All-access circulation revenue is spinning upward, leading to a 5 percent gain in overall circulation revenue in 2012. Print advertising is whirling downward — 9 percent last year — in a seeming death spiral. Digital advertising is growing tepidly at 5 percent. Put those circulation and ad ...

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The Newsonomics of Next Issue’s New All-You-Can-Eat Magazine Newsstand

In the hurly-burly of digital content innovation and monetization, it’s hard to figure out what things are, so we try to find apt comparisons. With the new Next Issue digital newsstand, let’s think Netflix or Pandora or Spotify as the closest cousins. Next Issue, the offspring of five ...

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The Newsonomics of 100 Products a Year

The 100-product-a-year model is a much-needed growth model. We can see how it fits nicely with all-access subscriptions, and together we have two interconnected Lego blocks of a new sustainable news model. We have two essential parts of a crossover model ("The Newsonomics of Crossover") that ...

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FT Declares Independence (from Apple) Day

It sounds like a dream come true: cut costs and maintain control of the business. The risk: What will the FT -- which won't be selling digital subscriptions through Apple's stores -- miss out on? What about the lead generation Apple's 200 million registered (with credit cards on file) users can ...

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